By Mixology Events


This hugely popular cocktail has been an Italian favourite for decades, the rich, bitter complexity of this drink makes it a unique and moreish cocktail.

The Negroni is a great example of a cocktail greater than the sum of its parts, a simple mixture of gin, sweet vermouth and Campari, each ingredient brings its own set of botanical flavours to the drink meaning the final product is deeply complex and its taste can vary depending on the gin or vermouth used.

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The Negroni has grown in popularity over the last few years to become a favourite among casual drinkers and cocktail enthusiasts alike.

While this cocktail has a very simple structure – made of only 3 ingredients, stirred with a little ice – the myriad of flavours contained in those ingredients means the Negroni is a rich and balanced cocktail, and by trying a range of different gins and vermouths you will find a unique drinking experience with each new combination.

The Negroni is a gin classic, although, whilst its a much loved cocktail, not everyone enjoys the strong bitter flavour profile of this Italian staple. For a similarly complex drink with a much sweeter flavour profile you could try the Boulevardier. This cousin of the Negroni switches the usual gin for bourbon, lending a woody, caramel-y tone to the herbal base of vermouth and Campari.

If you’re hoping to serve something longer and lower in alcohol alongside a Negroni you may want to think about its predecessor, the Americano. This drink predates the Negroni, and is traditionally served as a light aperitif. It combines the sweet vermouth and Campari with soda water instead of gin for a long, pre-dinner drink.

For a slightly more luxurious take on this classic you could try the Spagliato. This version replaces the gin with prosecco to make a tall, elegant cocktail packed with subtle dryness and floral fizz.

If gin’s your thing and you want to serve a range of classics including this celebrated spirit there are plenty of gin cocktails to suit all sorts of tastes.

One of our favourite gin classics is the Corpse Reviver No.2; this classic 30’s sour-style gin drink combines the eponymous spirit in equal measure with floral dry vermouth, orange liqueur and lemon juice, making for a balanced and tasty drink that packs a bit of a punch.

If you’re planning on featuring a Negroni on your menu and want to know more about what cocktails could accompany it, be sure to speak to your event organiser about your options, or check out some other gin-based, classic, and Italian-style cocktails from our list.


More info for this cocktail available soon.

Myths & Legends

The most widely accepted version of how the Negroni was invented is traceable back to Florence in 1919.

It is said that Count Camillo Negroni came back to Italy from America after spending time on a cattle ranch. He had a new found like of hard liquor and asked the bar tender at Caffè Casoni, reported to be Fosco Scarselli, to replace the soda in his Americano with gin.

There are of course some conflicting accounts, as with any history of a cocktail. Family of General Pascal Olivier de Negroni, Count de Negroni claim that he was the Count Negroni who invented the drink in 1857 in Senegal.


References for this cocktail will be available soon.

Ingredients & Equipment


  • 25ml Gin
  • 25ml Sweet Vermouth
  • 25ml Campari
  • Orange Twist or Slice to Garnish
  • Cubed Ice



  • Jigger/Measure
  • Bar Spoon
  • Rocks Glass
  1. Take your rocks glass
  2. Using your jigger to measure, add the gin, vermouth and Campari to the glass
  3. Fill the glass ⅔ with cubed ice
  4. Using your bar spoon, gently stir to combine, holding the spoon between your thumb and forefinger and allowing it to move as you stir
  5. This will ensure you stir smoothly and don’t break the ice up while doing so
  6. Top the glass up with more cubed ice
  7. Garnish with an orange slice or a twist of orange peel
  8. Serve and enjoy!



Fancy learning some of the core techniques that go into making the perfect Negroni? Join us on one of our range of cocktail making masterclasses.

We’re strong advocates of experience and it’s crucial role to picking up and applying knowledge. That’s why we deliver each of our range of cocktail making classes in as interactive a fashion as possible – providing a fully-equipped bar station for each of our guests, in turn giving them a great opportunity to really get to grips with the professional-standard equipment and ingredients at hand. On top of this, the fact that there will never be more than 5 guests to any one bar limits the time spent standing around as much as possible, meaning nobody’s experience is compromised.

The open-to-the-public variety of our cocktail making classes run every Friday and Saturday at our sister company and permanent home on Shoreditch’s Kingsland Road, TT Liquor, which houses a range of fully-equipped cocktail making studios.

 We also offer the option of taking things private if you’re part of a group of 6 or more aspiring mixologists. Our mobile cocktail class service allows us to take our portable bars on the road with us to any location across London, the UK and beyond. We have over a decade of experience and in that time we’ve held classes half way up the Shard, in a client’s back garden, and even as far afield as the Scottish Highlands.

If any of this sounds right up your street, please don’t hesitate to give us a call on 020 8003 7982 and one of our dedicated events organisers will happily talk you through some your options, as well as answer any queries you may have about our services.